Author: Mary Kate Hayes

Avril Alexander Gains Big Brand Attention

Big brand endorsements bring a big Instagram following, and model Avril Alexander (Instagram: @avrilrae) is no stranger to this correlation. Representing big names such as Zara, Camilla and Mar and Jac + Jack, Avril brings a lot of attention to her account. So what does it take to gain more than 41.5 thousand followers and brand endorsements from big players in the fashion industry? Avril Alexander has to keep her Instagram visually pleasing with a consistent color scheme and aesthetic theme. Avril’s ability to include many aspects of her personal life is one of the main attractions of the...

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How Khloe Kardashian Profits From Her Revenge Body

The Kardashians: the world can’t stop talking about them, and they are well-versed in learning how to profit from that buzz. Their social media presence is prime real estate for brand partnerships and brands are fully aware of this opportunity. If you follow the mogul family on Instagram, you surely know that multiple products sponsor them. One of the sisters in particular, Khloe Kardashian, loves to show her new, self-proclaimed “revenge body” on the social media platform Instagram. But when it comes to promoting beauty products, she is all business. Recently, Khloe has shocked the world with her revenge body. And...

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Successful Brand Partnerships Begin with a Strong Personal Brand

It’s not a secret that many Instagram models aim to be successful on the social media platform through brand partnerships or event promotions. Shanghai-native Chicagoan Angelene Sun (@imangelenesun) agrees. “There are many opportunities on Instagram and it is important to be strategic in taking advantage of them,” Sun said. What does it take to make it big on Instagram? How can you measure success? Some may think that the amount of money you make is the way to measure success. But Sun believes that the long-term success directly correlates to the strength of a personal brand. “The initial reason I decided to pursue business opportunities was not specifically to make a lot of money, but rather to create a strong personal brand,” Sun said. “There are many brands that reach out to me but are not a great fit. My rule is: if the brand doesn’t fit with my persona and image, I will not represent it. I am pretty cautious with that.” Sun has been approached by brands that do not align with her own brand, such as a popular car company. Sun commented, “I don’t even drive! Companies find influencers like Sun through website services that act as agencies for partnering popular Instagram models and brands looking to promote through the social media platform. Sites such as Boost Insider, Scrubber, Social Native and Harper and Blake act...

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