Big brand endorsements bring a big Instagram following, and model Avril Alexander (Instagram: @avrilrae) is no stranger to this correlation. Representing big names such as Zara, Camilla and Mar and Jac + Jack, Avril brings a lot of attention to her account.

So what does it take to gain more than 41.5 thousand followers and brand endorsements from big players in the fashion industry? Avril Alexander has to keep her Instagram visually pleasing with a consistent color scheme and aesthetic theme.

Avril’s ability to include many aspects of her personal life is one of the main attractions of the model’s profile.

 

Of course, Avril’s Instagram contains many beautiful photos of the model.

 

But the account also features pictures of Avril’s pet Husky.

Avril Alexander’s page also high light’s the model’s interest and involvement in high fashion.

The Instagram model also lets her followers take a look at her personality and personal brand by including photos of quotes that are important to her.