Gone are the days when Instagram is considered to be just like any other social media platform. Now, it is considered to be a powerful networking and marketing tool that can reach markets from all over the world. While it has become easier to communicate with the audience, however, it is still necessary to execute the proper steps if you want to get great results for your efforts. Here are some things that you may use in order to get the best results fast; and to ensure that the progress that you make will be sustained for the long run.
Focus on Acquiring Real Followers
You have to make sure that you do everything that you can in order to find users who will be genuinely interested in your niche and on the brands that you work with. One thing that you can do is to crawl the popular hashtags that your followers use and amplify your message to other accounts that use the same tag. Doing this will help you make sure that you will be reaching out to real people. You will not only be able to grow your followers list, but you will also be able to ensure that the people who follow you will be able to interact with your content.
Use your Bio Wisely
As you attract more people to follow your Instagram account, you have to make sure that you maximize every feature of this platform in order to send out the messages that matter to you. What you can do is to make the best use of the characters that you are permitted for your account bio. If you have a website, for example, then you have to see to it that your website URL is visible in your account. If you are working with brands as their ambassador, then make sure that this information is proudly printed on the first thing that your followers see.
Use Consistent Account Photos
If you have accounts across different social media platforms, then you have to make sure that you make it easily possible for your audience to connect these accounts together. One thing that you can do to achieve this is to use the same display photo across all accounts. In addition to this, you have to see to it that you use a photo that is aligned with the image that you are projecting. Find a photo that fits your personal brand and use it to boost your social media presence.
Capitalize on the Power of Videos
To say it bluntly, people love watching videos. Fortunately, Instagram has a wide variety of features that you may use to reach out to people using this kind of content. For one, you can take a video and upload it to post it on your profile. You may also use it as a content for your IG stories if you do not want it to stay live for more than 24 hours.