Gone are the days when you would need to restrict your online content plan to the use of videos and photos that you post of your main account. In addition to launching posts that you can use to build your personal brand online, you can also post lighthearted photos and videos through the Instagram Stories feature.

While this kind of content will not stay in your account forever, this does not mean that you can use it to post anything that comes to mind. Here are some exciting ideas that you may use to maximize this feature.

Share a Secret

There are certain things that you do not want all your followers to know about, and there are some secrets that you are willing to share to a fortunate few. If you want to share exciting information to a certain number of followers, then you can do so using your IG stories feed. Since your post will disappear after 24 hours, only a limited number of people will be able to see it. You may also utilize a photo or video format, depending on the kind of information that you working with.

Go Behind the Scenes

There are shots and snaps that do not make it to your Instagram feed, due to one reason or another. If you want to use these materials anyway but do not want them to stay in your account forever, then simply upload them as pieces of IG stories. If you had a photoshoot, for example, you no longer need to post all shots on your accounts and end up flooding your followers’ feeds. You can simply choose the best handful of shots and post the rest as temporary content.

Celebrate Milestones

Gaining hundreds of thousands of followers is no small feat. It should be celebrated and you have to make sure that you give your online community the appreciation that they deserve. There is no better way to do it that to send out an endearing message and thank your followers personally. You can do this for any social media milestone that you hit, but of course, you need to make sure that you celebrate the big ones with permanent posts.

Host a Takeover

Working with a fellow influencer who you want to help out? If so, you should consider having your friend host an Instagram takeover using your account! For a certain number of time, he or she will be posting photos and videos using your IG Stories feed. Since these pieces of content will only be online for a certain amount of time, you will not need to worry about the effect that it will have on your personal brand. It will be a win-win situation, since you will be helping your friend out and engaging your followers, too!