While Instagram is a very visual platform, you also need to make sure that you supplement your photo posts with the right captions that will add context, personality, and explanations to your photos. On IG, a 2,200-character caption is a powerful tool because it empowers you to tell the fun and captivating storied behind your photos. However, not everyone is a natural writer. How then can you churn out engaging texts for your posts? Here are some tips and ideas that you should learn by heart, especially if you want to become one of the top online models and personalities in your field.
Find Out How to Best Talk with your Followers
There are millions and millions of users on Instagram and millions of users on the niche that you are targeting. How will you best be able to reach out to them and use your photo captions to tell them about your world and your experiences. For one, you have to make sure that your personal brand speaks the same language that they do. In addition to this, you also have to make sure that you use the right words that they will be able to relate to. Internalize the personality of your brand and make sure that you use it and adhere to it as you write the captions that will accompany your posts.
Voice It Out
In the process of using your brand’s voice to communicate with your audience, you have to see to it that you write out your captions in a way that they will align with your online persona. Are you a fun and flirty online model? Or are you an authoritative ambassador? Knowing the difference between the two will highly influence the way that you relate with your audience and the way in which you should reach out to them through your captions.
First Things First
When writing your captions, you have to make sure that you convey the most important things first. As a matter of fact, the first few words in your caption should be able to capture your audience’s attention and make them want to keep reading. Place the mentions and hashtags at the end for they would usually make people want to stop reading. Remember, your audience has a very short attention span, so you have to make sure that all important messages are exposed to them first.
Write and Edit
Unlike other social media platforms that do not allow long-form captions, Instagram is not that strict when it comes to the length of the text. Despite this, however, you have to learn how to edit your material in order to deliver the maximum level of appeal. It will be good for you to get into the habit of editing your captions for effectiveness and brevity. This way, you will not need to worry about texts cluttering up your feed yet you will still be able to send out the key messages that you want to tell your followers.