Since there are millions of people who use Instagram, it will be impossible for you to be everybody’s BFF and please every single user that comes across your content. However, this does not mean that you should throw in the towel and quit reaching for your dream. When it comes to winning the heart of the online audience, there are certain things that you may do in order to boost your approval rate and get more people to like you and your content. Use these useful secrets in building your online brand and creating a loveable online persona.

Be True to who you Really Are

It is much easier for the online audience to like an online personality if they feel that the latter is being true and genuine to them. Put yourself in their shoes. You wouldn’t want to follow someone who seems to be putting up a show, right? In order to win the hearts of Instagram users, you need to be genuine and you have to be true to yourself. Focus less on being too perfect and give more attention to being relatable and being more human.

Help your Followers Out

Your followers are the biggest assets that you will ever find online, so you have to make sure that you take care of them and do everything in your power to keep them. Pay close attention to the comments and the DMs that you get. Are there certain things that you may do in order to address their concerns and make them feel good about themselves, too? If the answer is yes, then you should invest your time in doing it. Good karma returns exponentially online, and there is nothing wrong with helping out those who are in need.


Own Up to your Mishaps

On your journey of being an online model and brand ambassador, it is impossible for you to be a hundred percent perfect all the time. There will be times when you would mess up, post the wrong photos, or say certain things that will rub some of your followers the wrong way. When this happens, do not be afraid to own up to your mistakes and apologize. Your followers will surely understand your side and will love you more for it.

Make a Good First Impression – and Sustain It

Keeping your profile public presents the possibility that strangers will come across your photos and visit your profile. For this reason, you have to make sure that you properly curate the content that you launch online. A good photo will help you create a good impression and will help you gather more followers – but what happens after? To ensure that you maintain and boost your following, you have to see to it that you remain consistent in the kinds of posts that you launch, as well.