They don’t call her King Kylie for nothing. One of the best brand promoters on Instagram is none other than social media queen Kylie Jenner.

Kylie Jenner, one of the most prominent sisters in the Kardashian empire, is no stranger to social media stardom. Her account, with 60.6 million followers, is truly a piece of art looking at it from a marketing standpoint. The Instagram model has the attention of the world – and she knows how to use it.

The Kylie Cosmetics Instagram account has more than 3.5 million followers on its own. And its ratio is one to envy. The account only follows one person: Miss Jenner herself. Much like her sisters, Kylie is a brand ambassador for all types of products – diet teas, high fashion clothing brands and LA hotspots. But, the most prominent brand that Kylie Jenner promotes is none other than her most recent business venture: Kylie Cosmetics. With a simple glance at the star’s social media accounts, any of her followers will see her and her famous friends promoting her Lip Kits at every chance.

The Kylie Cosmetics Instagram account has more than 3.5 million followers on its own. And its ratio is one to envy. The account only follows one person: Miss Jenner herself.

Kylie Jenner promotes her brand in three prominent ways: showing her friends using it, displaying the colors on her own arm and repurposing marketing materials.

First, Kylie runs deep with a squad of famous companions. Among her most loyal friends and fans, Jordyn Woods and Hailey Baldwin help their prodigious businesswoman friend by showing the lip gloss on their own lips. These two young starlets are a surefire way to not only increase awareness of the product, but also to elevate the product’s status.

 

Secondly, her Instagram account features many photos of the product itself, often times on Kylie’s arm. The purpose of this is to show what the lip color looks like on skin. She uses this type of promotion to launch new colors and lip gloss types, from metallic to glossy to matte. By showing the actual product itself, it brings credibility to the makeup and also calls attention to the fact that celebrities are wearing this lip gloss.

 

Last, but not least, are the pretty things. Kylie Jenner also uses edited marketing materials on her Instagram to promote the product. The Instagram model repurposes pictures and videos from the Kylie Cosmetics account as well as independent work from her company.

Kylie Jenner’s Instagram is filled with exciting, flashy photos – almost 4300 photos, in fact. Her Lip Kits are branded full King Kylie style with metallic and lush packaging. When she wears her lip gloss around town, consumers can transport themselves to that luxurious lifestyle when they put on the same lip gloss.

The model has built her own personal brand and used it to promote others, as well. But, as Kylie Jenner promotes Kylie Cosmetics, she takes a powerful step in the right business direction. She uses her own account, her own massive multimillion fan base, to do the work for her. With every photo posted, she is adding to the way that people view her products.