On the surface, Instagram looks like your normal social media platform that capitalizes on photo and video sharing. However, beneath this is the power for people to build relationships with other like-minded individuals and their favorite brands and businesses. This is what makes the community unique and this is something that you can capitalize on as an online model.
As an influencer, you need to make sure that you take care of the relationships that you forge with your followers and your brand partners. Here are some tips that you may use to build stronger relationships with your sponsors.
Work with the Brands that you Already Use and Love
It can be pretty challenging to work with a brand that you are unfamiliar with and one that offers products that you do not really use. In addition to this, followers can usually discern if an influencer is posting about a brand that he or she knows very little about. To maintain your branding, make sure that you work with brands that you are passionate about. These are products and services that you would have no hesitations in referring to your friends and loved ones.
Build a Community
More than showing your followers how to use your sponsor’s products and why they should use them, it is also your role as an influencer to spark a passion that will eventually turn them into brand advocates. This means that your post should not only share information. Your content should also serve the function of building a community with your brand at the center. If you genuinely like the product, then this should not be a challenge. As a matter of fact, this will come naturally to you.
Be Proud of your Partnership
Gone are the days when you would need to be cunning and discerning when you post paid ads. After all, your followers are able to pin point which pieces of content are sponsored and which ones aren’t. However, with a new Instagram feature, you can be even more transparent with your followers and label your posts depending on which brands sponsor them. The new “Paid partnership with” tag enables you to properly label your posts when you share them. Using this tag, you can indicate which brand you are working with for a specific content and encourage your followers to follow it.
Think about the Future
Once brands start working with influencers, there is a big chance that they will end the contract any time in the near future. However, this does not give you the permission to rest on your laurels and be lazy. As an online ambassador, you need to always be one step ahead in envisioning the future that you may have with your sponsors. Once you got this vision down to pat, work on the goals and the milestones that will make that profitable future come true!