Sara Donaldson is not only an Instagram model, but also an entrepreneurial force of nature. Over the past seven years, she has created a fashion empire that includes the popular fashion blog Harper & Harley, become a cast member of the E! original reality show Fashion Bloggers, and works as the Director and Buyer of The Undone Store.
Sara Donaldson is non-stop and no-nonsense, a fierce businesswoman with an impeccably curated wardrobe. Her blog, Harper & Harley focuses on creating the perfect wardrobe of key essential pieces, all while staying true to her relaxed chic black, white and grey philosophy. The blog offers tips and tricks to eliminate color from your wardrobe and how to live a carefully curated and simplistic lifestyle.
She started Harper & Harley when she was 19 and living in Brisbane, Australia. On the blog’s ‘about’ page, Sara tells the story of how her blog came into being, saying that there were no jobs available in Brisbane, so she decided to create her own.
Today, the business that she created for herself is booming. Boasting nearly half a million Instagram followers, Sara’s Instagram account is true to her style and business mission of curated simplicity. Her day-to-day look is simple with neutral makeup and a short bob haircut styled into loose waves.
In the seven years since Harper & Harley launched, Sara has worked with a number of prominent Australian and international brands including Estée Lauder, Mercedes Benz, Stuart Weitzman, Loreal, Lancôme, YSL Beauté, Sephora, Tony Bianco, GHD, Uniqlo, Gucci, Nike and David Jones.
Sara Donaldson has also paired with Narciso Rodriguez perfume and fragrance for women. In a blog post published on May 8, 2016, Sara sat down with Narciso Rodriguez himself to ask him questions about having a signature scent and discuss the romance of creating an identity for yourself through fragrance.
On the E! original series Fashion Bloggers, Sara is one of the featured bloggers followed by a camera crew as they document her professional and personal life. The show premiered on the Style Network in October 2014 and was renewed for a second season.
Sara’s latest creative endeavor, The Undone Store, is an online store for the effortless minimalist that launched in July 2016. As the director and buyer, Sara curates what goes up for sale and develops the brand’s aesthetic through her fashion choices. The Austrailian beauty website GRITTY pretty featured Donaldson, her partner (and former flatmate) Georgia Martin, and their new business in June of 2016. In their interview, Donaldson says the partners got the idea for The Undone when they, “… realised there wasn’t anyone offering a refined online store that catered to the modern minimalist … We saw a gap in the market and decided to fill.”
One thing is for sure; Sara Donaldson is an unstoppable businesswoman who knows her brand and uses her expertise to constantly expand her business in new, innovative ways. With success after success tucked beneath her chic belt, there’s no telling what she’ll accomplish next.