Using Instagram Stories is a great way to launch content that your audience can engage with. In addition to this, this feature has also made it easier for online models and brand ambassadors to update their followers without worrying about the long-term effects that a content will have on their personal branding.

With the recent IG algorithm update, users are gifted with an improvement with this well-loved feature. Now, you can use Instagram Location Stories not only to launch content but also to gain more followers. Here are some tips that you may use to do this effectively.

Remember the Location Sticker

There is no doubt that you have been using IG stories since this feature was launched, but there is a possibility that you are not maximizing this opportunity. Think about it. Do you often use the location sticker for your content? If your answer is No, then you are missing out on the chance to gain a wider audience.

The next time that you post your stories, make sure that you add your location! Also, you have to make sure that your profile is set to public. This way, your posts will appear on feeds that search your location hashtag.

Be Unique but Not Alienating

The prospect of reaching a wider audience is definitely exciting, but how do you plan out and produce content that will appear to a wide range of audience. The secret lies in finding opportunities that will make your photos stand out while still maintaining the feel and vibe of the location. If you are in a coffee shop, for example, then a photo of your cup of latte will not cut it. This is mainly due to the fact that a lot of people will be posting the same content. Be unique and let your personality show, but make sure that you remain true to what’s relevant to those who visit the location.

Make Sure that You Look Amazing

Once you open your IG stories to the possibility that other people will see it, you have to make sure that you exude your personal branding from head to toe. Doing so will set the tone for potential followers and will give people an idea of what they can expect if they follow your account. Of course, don’t forget to have fun! Let your personality show and make your audience feel comfortable.

Avoid Stories that are Too Short or Too Long

The online audience is captivated by ambassadors who know what they want to say and the right way to say it. While you may be tempted to talk on and on as you film your Stories video, you have to understand that most people are averse to overly long content. The same goes for content that lasts only a couple of seconds. Keep your stories short and sweet and make sure that you give the right impression to you potential followers.