These Fashion and Beauty Tips will Change Your Life.

Beauty is an ever-changing standard. It is a world filled with stereotyping, judgement, and tribalism, that can be insanely difficult to navigate. We have seen the standards of beauty redefined time and time again in the past few decades, and even today they are continuing to shift. In this article we are going to break down how you can embody what beauty is and become an influential presence on social media platforms.

Here at IG Model News we have highlighted fashion trends, emerging models, and some of the strategies you can use to bolster your social media profiles. But today we are going to examine the macro. We are going to take a look into what eternal beauty means and how that has been present in every fashion trend since the dawn of time.

Remember the acronym L.U.V. Liberty, Utility, and Vitality. – Will Middleton

  1. Liberty

The final cornerstone to success in the world of fashion and beauty is LIBERTY. Now what does liberty mean?


  1.  the state of being free within society from oppressive restrictions imposed by authority on one’s way of life, behavior, or political views.

People are constantly criticizing and judging others in the world and on social media. You have to accept that people will insult you and try to put you down and just move past it. Creating new trends is all about not letting what others say get in your head and just live your life the way you see fit.Plus sized models and the body positivity movement is a great example of independence and confidence leading to success through scrutiny and insult.

Experimentation is something you have to do if you want to be relevant on Instagram and in fashion. Having liberty and being free within society is what will enable you to test new ideas and think outside of the box.

  1. Utility

Fashion is more than appearance. Every trend or fad that has ever surfaced has become popular for a different reason than what it was created to accomplish. Allow me to explain:

  • Fidget spinners were created to help people who had trouble focusing and they became one of the hottest toys in the world in a matter of weeks.
  • Instagram was created as a simple way to edit your photos with filters and lighting, and it took off and became one of the most popular media outlets in history.
  • Emojis were a cute little upgrade to emoticons, and now every middle school teacher and their grandma use them.

The lesson here is that when you participate in pop culture and fashion you have to look at the utility and purpose behind the products and trends rather than what they are on their own. You can use this as a metric to judge how you choose to dress in the morning and what trends you chose to participate in.

  1. Vitality

Confidence and energy when brought to weird style choices can make them staples in the world of fashion and beauty. We see new products pop up all of the time form make-up to new iPhone games. The products that stick are always the ones that have high levels of vitality woven into their brand.

Bringing energy to your personal brand on Instagram is a matter of confidence and leadership on your part as a page owner. Building an engaged community of followers that promotes positivity is what you need to do if you want a vital page on Instagram.

You are not going to be able to please everyone, so don’t try to. Just be yourself, produce consistent content, and take risks.

Remember the acronym L.U.V. Liberty, Utility, and Vitality. – Will Middleton


– Article researched, written, and orchestrated by Joseph Ndungu –