Instagram has turned into one of the most amazing and powerful platforms that aspiring models and influencers can use to reach out and to socialize with their peers. However, with millions of users online, you need to do everything that you can in order to stand out and get noticed. As it turns out, you need much more than pretty photos and witty captions in order to do this! You also have to make sure that you launch your content during the best times of the day. Here are some tips that you may use to pinpoint the best timing to post your photos in order to get the best engagement for them.
Assess your Own Social Media Habits
Since there is a possibility that you have the same lifestyle as the people who you are targeting online, there is also a big possibility that you use your favorite social media site at the same time of the day. This means that there is no better way for you to engage them than to reflect on your own habits and see which times of the day you are most open for online interactions. Bear in mind that this can differ from one person to the other though, so make sure that you use other techniques in order to connect better with your target audience.
Think about the Time Zone
For starting models, it is advised that you go local before you consider targeting followers and brands that are based in other countries. If this is the case, then you can simply follow your own time in deciding when to post. Timing gets a little trickier once you begin targeting a more international or interstate audience. Once you do, bear in mind that different places operate in different time zones, and that you need to structure your posting schedule to reflect this.
Target Off-Peak Times
Since today’s modern audience spends most of their down time online, you have to make sure that they see one of your posts whenever they log on to their Instagram account. One simple way to do this is to launch a content during off-peak times of the day. This refers to that timeframe when most of your target audience is travelling to work, having their lunch, or taking a break. They are more susceptible to online messages during these times and will, most likely, give you better engagement for your posts.
Get Ahead of Big Occasions
While it is a rule that you need to launch at least one content during a special occasion, you have to make sure that you post it before the festivities take full force. Your audience will not be on their phones as they celebrate! This means that you need to post your content early in the morning, so that they will see it even before they get too busy with their own families and friends.