Online models and influencers use different kinds of gimmicks in order to boost their engagement and to build rapport with their followers. One of the most effective techniques is to host an online contest that will entitle lucky followers to receive amazing gifts!
Contests are usually big hits because they are great ways to get your audience to repost your content and to reward your loyal followers for their patronage. Here are some tips that you may use to make your Instagram contest more engaging for your fans.
Set your Goals and Plan the Mechanics
There are different goals that you can accomplish simply by hosting a contest. As a matter of fact, your overall contest mechanics should rely on the outcome that you are after. For example, if your goal is to increase exposure for your account, you should have your followers to repost your content to join the contest. If it is optimized engagement for your profile, then a simple hashtag drive will do the trick. Take time to find out what your personal brand needs at the moment and design your contest to fend for this need.
Tap your Partner Brands
If you want to hit two birds with one stone, you should talk to your sponsor brands and see if they are willing to provide you with treats and trinkets that you can use as prizes. Doing so will help you put together an amazing prize package for your followers, and you won’t even need to spend a single dollar! Just make sure that you talk to brands that are interesting and palatable to your followers. This way, you will be able to get tons of people to join your contest.
Launch and Promote, Promote, Promote
With the mechanics and the prizes in place, you may now proceed to launch your Instagram contest and open the doors for entries. Make sure that, when you launch your mechanics the first time, all important points are explained clearly. This way, your followers will find it easy to join your gimmick.
In addition to this, you have to make sure that you promote your contest using the right channels, and at the right times! Posting about it once will not be enough. For maximum engagement, make sure that you remind your followers about it until it’s time to choose the lucky winner.
Be Honest with the Result
Now that your followers have taken the time to join your contest, you owe it to them to make sure that you are as fair as possible when it comes to choosing the winner. As a matter of fact, it will be better if you will be as transparent about the process as possible.
If you are going to randomly choose the winner among those who joined, for example, then you should announce the winner through a video of yourself using the randomizer app. This way, your followers will know that you are fair and square and they will be more willing to join the contests that you will hold in the future.