Janice Joostema (pronounced “Yo-Stem-Ah”) is a Canadian born and raised in Vancouver B.C. Signed with NEXT Models Canada in Toronto, Montreal, and Vancouver, it’s safe to say that her career is on the up and up.

At 20 years old, the Dutch and Fijian beauty has been in the spotlight for her entire life. In her teens, Janice Joostema modeled and lived in Asia, where she found her true love for fashion design and decided to pursue her dream as a fashion designer.

She started modeling for fun after watching her father’s own modeling career as he toured around Europe for work. When she started out on Instagram, she wasn’t quite sure how the app worked and thought it was simply a photo editing app. Her first photos had zero likes and she was completely indistinguishable from any other girl on the app. She started posting everything she loved – from makeup tutorials to modeling shots and fitness pics that showed off her toned body. Once she started getting reposted by bigger accounts, her personal account picked up some momentum.

Years later, she is a fashion design student who invites her blog readers to follow her on her journey through design and lifestyle blogging. On her site, she shares her “personal style, beauty tips, delicious cuisine, and [her] travels.” She loves communicating with her fans and encourages them to share their own tips and stories related to both fashion and traveling.

Janice’s blog is incredibly personal and intimate as she shares the most personal details of her life. 2016 has been a big year for her. On her New Year’s post, Janice wrote “This year I plan to stay busier but also to catch up on reading and writing, becoming more active and healthy and to spend more time with loved ones and getting to know new people.” She  also found a new house in their favorite neighborhood and is decorating the entire space. The home tour of her new home can be viewed on her YouTube channel later this year.

Janice’s YouTube channel is fairly new as she just started posting videos in January of 2016. With seven makeup routine videos up on her YouTube page, she has already hit 134,000 followers in just seven short months.

As far as her style is concerned, Janice Joostema keeps it chic and sophisticated. She loves playing with textures and layers while using high-end basics and is almost never seen without one of her signature Celine bags. Nearly all of Janice’s simple, elegant outfits is punctuated by an amazing statement bag from Celine. Janice is frequently photographed in outfits that utilize a colorful Celine bag to give her look a pop of color or an on-trend element.

A well-read beauty with brains, Janice Joostema says that her style inspiration mainly comes from books that she has read as well as her favorite style icons such as Audrey Hepburn in Breakfast at Tiffany’s, Kate Moss during the early 90s, Caroline Eggert, and Christy Turlington. Much like her idols, Janice Joostema has a sense of style that is memorable and a budding career that continues to grow.